Pasquale, originally from Lake Como, came to Monterosso where he met and married Fortunata, the young, beautiful daughter of one of the town's leading fishermen, and together they took over the management of "Osteria Rodi”, which became “Da Pasquale”.

In the late '50s they were finally able to buy their own osteria: the optimism of the times was so great that in the 1960s they began to think about building a hotel.

In 1963, Pasquale and Fortunata obtained their building permit, and in record time, "Albergo Pasquale" was constructed on land next to the osteria, in one of the town's loveliest locations.

Later on, the family also acquired Hotel Villa Steno.